What is coffee roasting?

Roasting coffee is a method used to transform the chemical and physical properties of green coffee beans into roasted coffee beans.

This roasting process is essential to produce a savory cup of coffee.  When the green coffee beans are roasted, the beans nearly double its original size, thus changing in color and density.  As the bean absorbs heat, the color shifts to yellow and then to a light “cinnamon” brown then to a dark and oily color. During roasting oils appear on the surface of the bean. The roast will continue to darken until it is removed from the heat source.

When the beans are at lighter roasts, they will exhibit more of its origin flavor which are the flavors created in the bean by the soil and weather conditions in the location of where it was grown.  Regions like Java, Kenya, Hawaiian Kona, and Jamaican Blue Mountain roast their coffee beans lightly so their signature characteristics dominate the flavor. 

When the beans darken to a dark brown, the origin flavors of the beans are overshadowed by the flavors created by the roasting process itself.  When the beans are at darker roasts, it is hard to distinguish the origin of the beans used in the roast because the roast flavor is so dominant.

The coffee roasting process consists of cleaning, roasting, cooling, grinding, and packing operations.  When larger operations are present, the bags of green coffee beans are either hand or machine-opened, dumped into a hopper, then screened to remove any debris.  After this process is done, the green coffee beans are weighed then moved to a storage hopper by either a belt or a pneumatic conveyor.  Once the green beans are in the storage hopper, the green beans are then conveyed to the roaster.  When the roasters are active, they usually run at temperatures between 370°F and 540°F, and the beans usually roast from a few minutes to about 30 minutes.  The roasters that are used to roast the coffee beans, are typically horizontal rotating drums that tumble the green coffee beans in a current of hot combustion gases.  Some other type of roasters use electricity or even heat from wood to operate.  The roasters can be operated in batches or in a continuous mode and can be indirectly or directly fired. 

Indirectly fired roasters are roasters where the coffee beans do not come in contact with the burner flame, even though the combustion gases from the flame do come in contact with the beans.  For the directly fired roasters, they are roasters where the coffee beans do come in contact with both the burner flame and the combustion gases.  When the roasting cycle is complete, water sprays are used to quench the beans.  Once the cycle is complete and the water is sprayed onto the beans, the beans are then cooled and ran through a destoner.  In reference to destoners, they are air classifiers that are used to remove stones, metal fragments, and other waste that was not removed from the initial screening of the beans.  How the destoners work, is that they pneumatically convey the beans to a hopper, where the beans are stabilized and dried leaving small amounts of water on the beans from the quenching.  This process of stabilization is called the equilibration.  After the stabilization process is complete, the roasted beans are either grounded by multi-stage grinders or packaged as whole beans.  Roasted whole beans are said to be fresh for up to, but not exceeding 1 month.  Once the coffee beans are ground, they are good for up to 24 hours.  Beans that are unroasted boast all of coffee’s acids, protein, and caffeine, but none of its taste. It takes heat to spark the chemical reactions that turn carbohydrates and fats into aromatic oils, burn off moisture and carbon dioxide, and alternately break down and build up acids, unlocking the characteristic coffee flavor.

Roasted coffee beans is like wine, there is no substitute for your personal taste.  Light roasted coffees are also known as Cinnamon roast, half city, and New England.  These coffee beans are roasted for about 7 minutes when the beans pop and double in size and light roasting is achieved.  The surface of light roasted beans is dry and their flavor is light-bodied and somewhat sour, grassy, and snappy.

Medium roasted coffee beans are also known as Full City, American, regular, breakfast, and brown.  These coffee beans are roasted for 9 to 12 minutes to reach medium.  The surface of medium roasted beans is dry and their flavor is a bit sweeter then light roast; full body balanced by acid snap, aroma, and complexity. 

Dark roasted coffee beans are also known as High, Viennese, Italian Espresso, and Continental.  These coffee beans are roasted for 12 to 13 minutes when the beans begin hissing and popping again, and oils rise to the surface.  The surface of dark roasted beans is slightly shiny and their flavor is somewhat spicy; complexity is traded for rich chocolate body, and the aroma is exchanged for sweetness.

The darkest roasted coffee beans are also known as French.  These coffee beans are roasted for 14 minutes or so when the beans grow quiet and begin to smoke. Having caramelized, the bean sugars begin to carbonize.  The surface of these beans is very oily and their flavor is smokey; tastes primarily of roasting, not of the inherent flavor of the bean.

Since we are only 1 week away from Christmas, and we know people are still out doing their last minute shopping.  We, here at www.coffeeforless.com would like to assure you that you can still receive those last minute gifts delivered by us.   Unfortunately our standard ground shipping deadline has passed, but we still over 3 day select, 2 day select, and overnight delivery options.  Our staff is working non stop to ensure every order is place, processed, and shipped in a timely manner, so ALL your holiday gifts will arrive in time.

Happy Holidays from Coffeeforless.com

With the holidays upon us, there are many varieties of k cups available to serve.  The following brands and blends are available now at www.coffeeforless.com (Note - The below K Cups are seasonal items, and are in limited supply - Order yours now, before it is to late):

•  Green Mountain Coffee Spicy Eggnog K-Cups- For many of us, the holidays are not the holidays without eggnog.  How about some eggnog with your coffee?  Green Mountain has come out with their traditional Eggnog Coffee, just for the holiday season.  Medium brewed coffee, with cinnamon, nutmeg, spices, and a creamy texture of its own.  Perfect for a desert or after dinner coffee.  Even better to start your day, and get you in the holiday spirit.  
• Green Mountain Coffee Gingerbread K-Cups - Green Mountain’s Fair Trade Gingerbread flavored coffee another perfect cup for this chilly holiday season.  Medium blend coffee, with a bit of sweetness, and a touch of ginger.  Just like home made.
• Green Mountain Coffee K-Cups Pumpkin Spice K-Cups - a perfect desert coffee, or anytime favorite for the flavored coffee drinkers.  Imagine yourself sitting by the fire, with a perfectly brewed Pumpkin Spice coffee.  Medium brewed, so not to take away from the cinnamon and pumpkin spices.  This is a holiday favorite, so order early or you will miss out.
• Green Mountain Coffee Fair Trade Holiday Blend K-Cups -Green Mountain Coffee Roasters has perfectly blended three coffees, and three roast styles from Central and South America.  Not to bold, not to light.  The Holiday Blend mixes sweet, fruit, and spices, with a hint of bittersweet chocolate.  A perfect blend for any coffee drinkers tastebuds.  
• Green Mountain Coffee Fair Trade Pumpkin Spice Decaf K-Cup - a perfect desert coffee, or anytime favorite for the flavored coffee drinkers.  Imagine yourself sitting by the fire, with a perfectly brewed Pumpkin Spice coffee.  Medium brewed, so not to take away from the cinnamon and pumpkin spices.  This is a holiday favorite, so order early or you will miss out. (Same as Pumpkin Spice - Only Decaf)
• Green Mountain Coffee Autumn Harvest Blend K-Cups - A perfect combination of light and dark roasted coffees.  This blend is not to smokey, nor to weak.  Perfect for anytime of the day.  
• Gloria Jean`s Coffee Sleigh Ride K-Cups - White chocolate mocha, with a touch of mint.  What more can you say?  Perfect cup every time.

If you are looking for Pumpkin Spice Decaffeinated Beans, you will have to wait until next fall because we are out of stock.  We do have pumpkin spice Coffee by Melitta.

Recently Tully’s Coffee has changed it k-cups count sizes from 25ct boxes to 24ct boxes.  Unfortunately the price is still the same, but you get one less k-cup.  We apologize for the loss of 1 k-cup from the box, but this of course was not our decision.  We have been getting a lot of complaints from customers.  If we could add 1 k-cup to the boxes we would!

We have recently added new K-cups to the site from Green Mountain Coffee Roasters.  The new flavors are:

• Half Caff - Perfect when you want a little late-afternoon or evening pick-me-up without a sleepless night. This product is perfect for people who need a little caffeine, but not too much!
• Dark Magic® Decaf Extra Bold K-Cups - This extra bold dark roast coffee won’t keep you up at night because its caffeine free. 
• Fair Trade Organic Espresso Blend Extra Bold K-Cups - Our new Espresso Blend offers notes of smoke, toast and chocolate, with hints of flowers and vanilla. Certified Fair Trade® and Organic.
• Double Black Diamond Extra-Bold - Our new Double-Black Diamond Extra Bold takes coffee where few have dared… to the extremes. Our darkest Extra Bold coffee is heavy-bodied, with rich roast notes, smoke and caramel. On a darkness scale of 1-10, this one goes to eleven.

We have officially launched our second version of our product selector tool.  We have received lots of positive feedback regarding this unique tool.  Please continue to send us your comments.  We read this blog every day, so please leave your comments for us on how we can improve it.  Also tell us what other products you would like us to add.  Currently we have Keurig K-cups, Coffee Pods, Ground Coffee, Coffee Beans and Tea selector tools.  Check back often as we will continue to update the tool.

Thanks for visiting us. We are working and shipping orders 7 days a week here on out. Most of our products come from Philadelphia. We also ship from California and Atlanta once in awhile. We will have 3 call centers working around the clock to ensure we answer any questions you have. Please email and use live chat if the phone numbers are busy.